Service Plans
VMO offers 3 levels of service starting at $99 per month (Do-It-Yourself Reporting) that utilize IDEXX NEO’s FREE email function to generate Private Feedback and Google Reviews.
Blue Level – $99 Per Month Start at This Level
- VMO maintains your Review Website and URL (e.g. www.ReviewYour
Name Here.com) - VMO sends a text message to your phone twice a month to remind you to check your reports
- You can view (and print) all your reports online at any time
- You create 7 reports twice a month and view or print them
- All Private Feedback
- Negative Private Feedback
- Private Feedback Posted to your Google Business Profile
- Overview of all public reviews
- All new Google reviews
- Google reviews selected for display on your main website
- Any negative Google reviews with proposed response
- You respond to Negative Google Reviews
- You select the best Google reviews for display on your website widget
- You convert the best Private Feedback into Google Posts
- VMO does NOT have access to your Google Business profile. You handle posts and responses
Do-It-Yourself Sample Checklist
You create 7 reports twice a month and give them to your DVMs.
- Report B1 Negative Private Feedback
- Report B2 All Private Feedback
- Report B3 Private Feedback Posted to your Google Business Profile
- Report C1 Overview of all public reviews
- Report C2 All new Google reviews
- Report C3 Google reviews selected for display on your main website
- Report D Any negative Google reviews with proposed response
How to Do-It-Yourself Notes
- Step 1. Get the URL of your custom review website. For example: www.ReviewYour
Name Here.com - Step 2. Modify your invoice to display your custom URL
- Step 3. Create an email
- Step 4. Send emails to yesterday’s clients
- Step 5. Create Private Feedback Reports Section B
- Step 6. Create Google Review Reports Section C
- Step 7. Respond to Negative Google Reviews Section D
Silver Level – $199 Per Month We Do It For You
- VMO maintains your Review Website and URL (e.g. www.ReviewYour
Name Here.com) - VMO sends a text message to your phone twice a month to remind you to check your reports
- You can view (and print) all your reports online at any time
- VMO does have access to your Google Business profile
- VMO creates 7 reports twice a month and emails them to your DVMs
- All Private Feedback
- Negative Private Feedback
- Private Feedback Posted to your Google Business Profile
- Overview of all public reviews
- All new Google reviews
- Google reviews selected for display on your main website
- Any negative Google reviews with proposed response
- VMO writes a response to Negative Google Reviews. You approve
- VMO selects the best Google reviews for display on your website widget
- VMO converts the best Private Feedback into Google Posts
Gold Level – $499 Per Month Done-For-You and More
VMO implements all services in Silver PLUS:
- Google Analytics Reports (your web designer must add a little code)
- Google paid Ads (you pay Google per click)
- Google Business Profile Optimization for Local Search
Reasons to Control Your Online Marketing Yourself
Typically, puppy and kitten patients generate 40% of your annual revenue via spay/neuter, starter vaccinations, worming, and other surgeries for claw removal and ear and tail docking. Typically, VMO’s marketing costs are well under $15 per new patient acquisition. Typically, average gross revenue generated from a new patient is well above $150. New patients need vaccination packages, spay/neuter, worming, claw removal, cosmetic surgery (tail docking, ear cropping). VMO’s marketing costs for an existing patient is negligible. Your Veterinary Medical Practice needs to cost-effectively acquire a lot of new patients on a monthly basis because:
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Only 1 out of the 5 next new patients will still be a revenue producing patient after 5 years. If you want to get a gut feel for the churn of your client base, run the NEO report “Find your ‘lost’ clients” and download to a spreadsheet to tally the rows. This report tallies the clients that are probably not coming back. Ask Google “18 months ago from today”. Using that date, run the NEO report “New Clients and Patients” for the last 18 months and download to a spreadsheet to tally the rows. This report tallies the clients that are added to your client base in the last 18 months. Compare the numbers gained versus lost and then you decide if you need to continuously attract new clients.
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Your Google Business Profile trumps your website because it provides a local map display of “Veterinarians near me”. If your Practice is within an easy driving radius and you have overwhelming positive Google Reviews and Google Posts, typically you will get the phone call first.
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80% of your new clients will use Google to investigate your Practice via your Google Business Profile (local map display, reviews, and posts).
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Your Google Business Profile has the best Return-On-Investment (ROI) of any online marketing strategy because you are generating a phone call from local prospects while NOT paying $10 a call via a Google Mobile Advertisement on a cell phone.
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No one enjoys criticism even it is constructive. However, if you take action on that criticism you improve your client experience. Even if you don’t try to remediate the complaint, you may have minimized the number of negative public Google reviews.
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Your next step is to try a 60 day free trial using a computer savvy employee to produce these reports for a FIXED FEE paid in addition to their normal schedule. A fixed fee means extra money and extra motivation for your computer savvy employee. This scenario also improves the awareness of all employees since your employee is directly involved in the feedback process. VMO recommends your ask your staff for volunteers. VMO does not charge extra for support.
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Alternatively, if the do-it-yourself scenario does not work out, you can always hire VMO to do the work.